No reward without risk
This catch-phrase is so deeply understood in California, it’s needless to mention it.
When Christophe Schuhmann started cutting his ties in half and wearing them under his shirt, he had no idea how people would react. The response he received was overwhelmingly positive and usually attached to the refrain “you just might have something there.”
Having already started 7 companies, it wasn’t long before Christophe's SkinTie brand began to take shape. “I’m a great believer in serendipity and this product feels like it has arrived at the right time and place."
California is a place of multiple gender identities and the traditional tie, and other neckwear like the cravat, are products ripe for disruption.
The necktie has always been a signifier of masculinity and has a long history in male fashion. When women wear traditional ties, there are loads of associations.
SkinTie can be worn universally by anyone. It has no history, so it can be anything it wants.
Christophe's intention is that SkinTie is a unique expression of a person’s personality and style.
Born in France and raised in Africa, Christophe has seen many of the challenging conditions that people have to suffer in different parts of the world.
His parents started a charity in the Congo for vulnerable children. Continuing his support of their charity, 3% percent of each SkinTie sale will go to support Les Amis de l’Ecole Spéciale de Brazzaville.
Scope for personalization is built in to the long term plan.
Ironically, Christophe’s motto “Untie your life” is paradoxical. The very creation and meaning of this accessory ties the various threads of his life story together. As the venture capitalists of Silicon Valley will attest, for a start up to be successful, it must be necessary to his creator.
SkinTie is the product of Christophe’s love of fashion, art, business and philanthropy.
It is most definitely the product of the union of California and France, developing a lifestyle brand SKN (skin) oriented on high-end lounging and beachwear.
Defining and leading an eco-responsible fashion movement named "La Bohême Chic" inspired by life under tropics, where clothing is an expression of ultra-comfort, softness and style.
SKINTIE and SKN are creating a unique experience of soft elegance combined with flair, class, and innovation.
Christophe Schuhmann, a French-American, moved from Bordeaux to California 21 years ago.