SkinTie Brand Story
The catch-phrase "there is no reward without risk” is so deeply understood in San Francisco, it’s needless to mention it. But when Christophe Schuhmann started cutting his ties in half and wearing them under his shirt, he had no idea how people would react. As he had hoped, the response was overwhelmingly positive and usually attached to the refrain “you just might have something there.”
Having already started 7 companies, It wasn’t long before SkinTie began to take shape.
“I’m a great believer in serendipity and this product feels like it’s arrived at the right time and place...SF is a place of multiple gender identities and the traditional tie, and other neck wear like the cravat, are products ripe for disruption. It has always been a signifier of masculinity, and has such a history in male fashion. When women wear ties, it’s loaded with associations.
SkinTie is uniquely personal but can be worn universally by anyone.
It has no history, so it can be anything it wants.
“My intention is that it is a unique expression of a person’s personality and style”
Born in France but raised in Africa, Christophe has seen many of the conditions that people have to suffer in this world. His parents started a charity in the Congo for vulnerable children. Continuing his support of their charity, 3% of each sale will go to support "Les Amis de l’Ecole Spéciale de Brazzaville".
SkinTie’s business model builds on its successful fundraising, fashion event sponsorship and membership options, SkinTie cultivates lifelong relationships. Scope for personalization is built in to the long term plan.
Ironically, Schuhmann’s motto “Untie your life” is paradoxical. The very creation and meaning of this accessory ties the various threads of his life story together. As the venture capitalists of Silicon Valley will attest, for a start up to be successful, it must be necessary to his creator. This product is the product of Schuhmann’s love of fashion, art, business and philanthropy. It is most definitely the product of the union of San Francisco and France.